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gimmick
'gimmick' - used as a noun
1. a drawback or difficulty that is not readily evident
2. something unspecified whose name is either forgotten or not known
3. any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
 
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Government, even in its best state, is but a necessary evil; in its worst state, an intolerable one. - Click here to find out.
Fact of the day
During the Gold Rush in 1849, some people paid as much as $100 for a simple glass of water.