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gimmick
'gimmick' - used as a noun
1. a drawback or difficulty that is not readily evident
2. something unspecified whose name is either forgotten or not known
3. any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
 
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Who Said that ?
If I ever marry, it will be on a sudden impulse - as a man shoots himself. - Click here to find out.
Fact of the day
In 1923, the first neon sign was introduced in the U.S. Two neon signs were sold to a Packard car dealership for $24,000 which read, "Packard."