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'gimmick' - used as a noun
a drawback or difficulty that is not readily evident
something unspecified whose name is either forgotten or not known
any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
Past Words of the day
Who Said that ?
Eighteen holes of match play will teach you more about your foe than 18 years of dealing with him across a desk.
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- Grantland Rice
Fact of the day
The citrus soda "7 UP" was created in 1929. The original name of the popular drink was "Bib-Label Lithiated Lemon-Lime Soda", but it got changed to "7 UP."