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gimmick
'gimmick' - used as a noun
1. a drawback or difficulty that is not readily evident
2. something unspecified whose name is either forgotten or not known
3. any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
 
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Who Said that ?
For in the true nature of things, if we rightly consider, every green tree is far more glorious than if it were made of gold and silver. - Click here to find out.
Fact of the day
Cricket chirping can tell the temperature outside. Counting how many times a cricket chirps in 15 seconds and then adding 40 to that number will approximately tell you what the temperature is in Fahrenheit.