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gimmick
'gimmick' - used as a noun
1. a drawback or difficulty that is not readily evident
2. something unspecified whose name is either forgotten or not known
3. any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
 
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Who Said that ?
Teaching was the hardest work I had ever done, and it remains the hardest work I have done to date. - Click here to find out.
Fact of the day
If you spray an antiseptic spray on a polar bear, its fur will turn purple.