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'gimmick' - used as a noun
a drawback or difficulty that is not readily evident
something unspecified whose name is either forgotten or not known
any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
Past Words of the day
Who Said that ?
Use what talent you possess - the woods would be very silent if no birds sang except those that sang best.
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- Henry Van Dyke
Fact of the day
Dexter is the smallest type of cow. This cow was bred to be a small size for household living.