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'gimmick' - used as a noun
a drawback or difficulty that is not readily evident
something unspecified whose name is either forgotten or not known
any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
Past Words of the day
Who Said that ?
Love is only a dirty trick played on us to achieve continuation of the species.
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- W. Somerset Maugham
Fact of the day
Tycho Brahe, a 16th century astronomer, lost his nose in a duel with one of his students over a mathematical computation. He wore a silver replacement nose for the rest of his life.