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'gimmick' - used as a noun
a drawback or difficulty that is not readily evident
something unspecified whose name is either forgotten or not known
any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
Past Words of the day
Who Said that ?
Many forms of Government have been tried, and will be tried in this world of sin and woe. No one pretends that democracy is perfect or all-wise. Indeed, it has been said that democracy is the worst form of Government except all those others that have been tried from time to time.
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- Winston Churchill
Fact of the day
Chicago has the largest cookie factory, where Nabisco made over 4.6 billion "Oreo" cookies in 1997.