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'gimmick' - used as a noun
a drawback or difficulty that is not readily evident
something unspecified whose name is either forgotten or not known
any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
Past Words of the day
Who Said that ?
Teaching was the hardest work I had ever done, and it remains the hardest work I have done to date.
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- Ann Richards
Fact of the day
If you spray an antiseptic spray on a polar bear, its fur will turn purple.