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gimmick
'gimmick' - used as a noun
1. a drawback or difficulty that is not readily evident
2. something unspecified whose name is either forgotten or not known
3. any clever maneuver
it was a great sales gimmick
 a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
  • drawback
  • maneuver
  • manoeuvre
  • stuff
  • tactical maneuver
  • tactical manoeuvre
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    The thing I enjoyed most were visits from children. They did not want public office. - Click here to find out.
    Fact of the day
    Ellen Macarthur, yachtswoman, had a total of 891 naps in 94 days that were each 36 minutes long while on her Vendee Round the Globe yacht race.