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gimmick
'gimmick' - used as a noun
1. a drawback or difficulty that is not readily evident
2. something unspecified whose name is either forgotten or not known
3. any clever maneuver
it was a great sales gimmick
 a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
  • drawback
  • maneuver
  • manoeuvre
  • stuff
  • tactical maneuver
  • tactical manoeuvre
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    During the Gold Rush in 1849, some people paid as much as $100 for a simple glass of water.