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'gimmick' - used as a noun
a drawback or difficulty that is not readily evident
something unspecified whose name is either forgotten or not known
any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
Past Words of the day
Who Said that ?
The thing I enjoyed most were visits from children. They did not want public office.
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- Herbert Hoover
Fact of the day
Ellen Macarthur, yachtswoman, had a total of 891 naps in 94 days that were each 36 minutes long while on her Vendee Round the Globe yacht race.