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gimmick
'gimmick' - used as a noun
1. a drawback or difficulty that is not readily evident
2. something unspecified whose name is either forgotten or not known
3. any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
 
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Eighteen holes of match play will teach you more about your foe than 18 years of dealing with him across a desk. - Click here to find out.
Fact of the day
The citrus soda "7 UP" was created in 1929. The original name of the popular drink was "Bib-Label Lithiated Lemon-Lime Soda", but it got changed to "7 UP."