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'gimmick' - used as a noun
a drawback or difficulty that is not readily evident
something unspecified whose name is either forgotten or not known
any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
Past Words of the day
Who Said that ?
Government, even in its best state, is but a necessary evil; in its worst state, an intolerable one.
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- Thomas Paine
Fact of the day
During the Gold Rush in 1849, some people paid as much as $100 for a simple glass of water.