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gimmick
'gimmick' - used as a noun
1. a drawback or difficulty that is not readily evident
2. something unspecified whose name is either forgotten or not known
3. any clever maneuver
it was a great sales gimmick
 a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
  • drawback
  • maneuver
  • manoeuvre
  • stuff
  • tactical maneuver
  • tactical manoeuvre
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    Fact of the day
    The citrus soda "7 UP" was created in 1929. The original name of the popular drink was "Bib-Label Lithiated Lemon-Lime Soda", but it got changed to "7 UP."