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gimmick
'gimmick' - used as a noun
1. a drawback or difficulty that is not readily evident
2. something unspecified whose name is either forgotten or not known
3. any clever maneuver
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Variations of 'gimmick'
 
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Who Said that ?
The concept of two people living together for 25 years without a serious dispute suggests a lack of spirit only to be admired in sheep. - Click here to find out.
Fact of the day
Consuming chocolate was once considered a sin during the 16th and 17th century. During that time it was provided in the form of a drink and since drinking wine during lent was a sin, so was drinking chocolate.